So now you have a content management site through WordPress and you are able to make your own changes. A friend calls and asks “I couldn’t find you on Google.” Before sounding the alarms, realize you can make some changes. Before they hang up, ask them a few questions: What search engine were you using: …
Did you have a good experience with a service provider or business? If so, take 3 minutes and write a review for them on their Google Business Place. This not only helps them get feedback, but also helps improve their Google rankings and helps new clients be reassured about their choice. Go to Google Maps …
As a tribute to Earth Day, here are a few tips and resources for making your business a green business: Use a high recycled content paper in your fax and printer. When one side is printed on, use the other side for scrap paper, notes, etc. Have a recycling container next to each trash can …
When I was in UCSC, I received my bachelor’s in Environmental Studies- a degree which was known then as the most depressing one around. I learned a lot about the theory of making change and reducing our carbon footprint. But then I got married, had a baby… and we all know how it goes from …
If you are confused by social networking or not sure where to start, there are numerous resources out there. One of my favorites is The Social Media Examiner. I know I have written about this blog in the past, but just wanted to get the word out because of how valuable it is. Blogger Michael …
Ever wonder what operating system you are using on your computer or which version of your browser you are running? Go to ThisMachineInfo.com to find out a basic rundown of what you are using. This helps when you are trying to communicate with a designer or for computer customer service.
If you are on a PC and are still running Internet Explorer (IE) 6 or 7 for your internet browser, it’s time to upgrade. You are not seeing many things correctly and no longer are web designers making sites that you can see. Additionally, it will help your overall functionality of your web surfing time …
Okay, so now you have a content management site and a blog. Together, you are on the road to getting your blog and/or website seen by search engines. However, to make your blogging a truly effective way for improved search engine optimization of your website, you #1), need to blog often and #2), need to …
Your brand, (i.e. logo, colors, shapes, “look and feel,” and messaging), is crucial for business. Period. Your brand is how people get to know you, recognize you, and easily tell others about you. According to David Yunghans, Regional Developmenet Director from Constant Contact (an email newsletter), keeping your branding consistent is essential in your business’ …
Facebook is a great way to market your business. However, Facebook has cracked down on how people are using it to run competitions. Belly Beyond’s blog has a quick run down of the do’s and don’ts of running such promotions, with the main rule being: You cannot make the entry of a competition dependent on …