After a few years at East Bay Express as the Classified Sales Manager and at Moonshine Ink as the #2 in charge, I viewed numerous press releases. Many were sent by professional agencies and some were assembled by the starry-eyed entrepreneur. Need less to say, I learned what type of press releases would be printed. …
Ok- so you spent a lot of money and time developing the PERFECT website that visually epitomizes everything you and your business is about. You had some help with the messaging and implemented search engine optimized techniques. You were trained how to use your WordPress or Joomla site, you added one blog post and ta-da: …
Did you have a good experience with a service provider or business? If so, take 3 minutes and write a review for them on their Google Business Place. This not only helps them get feedback, but also helps improve their Google rankings and helps new clients be reassured about their choice. Go to Google Maps …
As a tribute to Earth Day, here are a few tips and resources for making your business a green business: Use a high recycled content paper in your fax and printer. When one side is printed on, use the other side for scrap paper, notes, etc. Have a recycling container next to each trash can …
When I was in UCSC, I received my bachelor’s in Environmental Studies- a degree which was known then as the most depressing one around. I learned a lot about the theory of making change and reducing our carbon footprint. But then I got married, had a baby… and we all know how it goes from …
If you are confused by social networking or not sure where to start, there are numerous resources out there. One of my favorites is The Social Media Examiner. I know I have written about this blog in the past, but just wanted to get the word out because of how valuable it is. Blogger Michael …
Many of my clients above 50 always gasp when I mention that to have a good web presence, they need to use social media. “Facebook? No way!” “LinkedIn? Are you kidding? I don’t have time for that stuff!.” Funny as recent statistics by Pew Internet and American Life show that “social networking use among internet …
Happy New Year to everyone! I especially am looking forward to this new year mainly because I get to build onto everything I learned this last year. It was fun to create a new body of artworks as well as multimedia endeavors, such as content management sites and web portfolios. But I am very eager …
I recently completed the design of the new Keep the Sierra Green website. Keep the Sierra Green is a multijurisdictional organization composed of 4 government agencies. (Sounds like a logistical nightmare, but these agencies had it together and were a pleasure to work with)! They approached me with a need for a revamped website where …
Okay, so now you have a content management site and a blog. Together, you are on the road to getting your blog and/or website seen by search engines. However, to make your blogging a truly effective way for improved search engine optimization of your website, you #1), need to blog often and #2), need to …