Millions of people across the world are blogging. It may therefore seem a little difficult to stand out from the crowd of blogs. However, it is essential to persevere, because an award-winning blog could help you become an influential voice in your industry, helping you create fantastic connections, boosting company profits and providing your readers …
As part of their ranking algorithms, Google and other search engines look for sites with fresh content. This means that having one blog post from last year isn’t helping your rankings. Being higher on the search results = more potential clients. So taking the time to add a few posts every quarter is essential to …
Not having much success in your marketing? Perhaps you need some humor? Humor is an essential tactic in persuasion. But, it takes careful crafting to get humor, in conjunction with your message, across in a non-offensive way. Here are some fun ways to bring humor into your business and marketing: Interested in enhancing your marketing …
Research shows that it takes about 7 times for someone to see your ad or company name before they will consider buying something from you. This is why you see successful companies have a regular routine of utilizing multiple modes of advertising. They may do this by sending out newsletters, maintaining websites with frequently additions of …
Turn 4x more of your website visitors into customers. Did you know that 98% of the people who visit your website leave without becoming customers? They’re probably interested, but they also have a life that distracts them from moving forward… you know how it goes: texts, emails, the phone ringing, other customers, etc. With retargeting, …
I recently created a custom comic for Conservation Volunteers International Program. The result was a fun and original comic that helped encourage social media engagement. Here’s a testimonial from CVIP: “Conservation Volunteers International Program, a small non-profit organization, organizes and leads volunteers on conservation projects around the world. One of our more popular trips is to help at Yosemite …
One of the things that I have been having a blast creating is visual content for clients. Visual content is an image that has a quote, infographic, or photo that has a watermark or a client’s URL on it that is easy to share on social networks. The thing I love about creating visual content …
Did you know that you cannot just grab photos from the web and use them anywhere? Each photo or image has a creator and copyright owner. Simply using a photo without buying a license or getting permission can cost you (and believe me, with the ease of finding out who is using what illegally with …
Lane Jones, marketing consultant and owner of Fresh Take on Content, comments that “It’s amazing how by just taking ordinary words… and putting them on a background makes the difference between a post that barely gets noticed and one that gets liked, shared, retweeted or reposted.” In an article by Debra Eckerling, she reiterates how …
It’s incredible how just one funny image can get your name seen and heard around the internet. I’ve been blessed with having many people share many of my comics and in turn, the comics (and my name) are going viral. Look at these numbers I received for just 1 comic last month: (yes, you read …