One of the first things I ask my new design clients is what is their vision for their business? This often stifles folks. Most people think that getting a logo and some marketing materials is the first and main thing needed to promote a successful small business. But how do you know who to appeal …
I’m working on some fun illustrations lately with the thought to expand my tee line. Getting out of winter and back into climbing shape has inspired many of my new designs as well as has resurrected some older ones. If you haven’t seen any of these hand-drawn surface designs for tee shirts, you can view …
Wow, wow, and more wow! The Buttermilks climbing area on the East Side of the Sierra Nevada Mountain Range near Bishop, CA is so incredibly beautiful. Nestled right below snowline are the most picturesque boulders littering the sage and sparsely-pined hillsides. The boulders themselves are pure gems for climbing and considered some of the best …
I had such a wonderful time working with the Tahoe Truckee Earth Day Foundation in creating their tee illustration, website, and all of their marketing materials. The event was a huge success with hundreds of attendees, fabulous weather and fun to be had by all. If you weren’t able to make this epic celebration at …
Ever go to a job fair, chamber of commerce, bulletin board, or coffee shop flier stand? What do you see there? I typically see is an ocean of cookie-cutter marketing materials strewn about, hoping to catch the attention of a potential client. Unfortunately many of these businesses, events, or people hoping to catch a break …
I recently returned from a climbing vacation in Joshua Tree National Park. If you haven’t been there, it’s a definite must. The Joshua Trees themselves have so much personality as they lean and twist in the desert sky. I’m personally attracted to the rock formations for more reasons than just that they provide 5 star …
I had the best time working with Lisa Cashel and Emily Williams from Tahoe Truckee Earth Day 2010. It was fun to play with raw designs and be encouraged to be weird and whimsical. Here’s a client testimonial from Lisa: “Sara was the obvious choice for Tahoe Truckee Earth Day design work. Her spirit and …
Summer Wood of Summer Wood Skin Care recently hired me for a full logo, identity and website package. Summer is an ideal client who clearly explains her expectations, finds examples of work she admires, and trusts me to add design flair when necessary. Summer recently gave me a wonderful testimonial: “Sara recently completed a logo, …
Phew! My new website is finally done. You’d think as a designer that it would be easier to create your own site. However, I tend to prioritize everyone else’s projects and mine sits on the sidelines. Funny how that works. Anyways, after weeks of sitting second string, my site is finally up. Yahoo! Take a …
A lot of small businesses and non-profit organizations approach me for graphic design and illustration work. Many of them have seen better days in terms of business, and therefore are very budget minded. However, being aware of your budget and having tight purse strings doesn’t mean you have to fore go having a clean business …