Often people get stymied when they think about how the public will perceive their business. This story we tell ourselves about worrying what people will think often causes paralysis in moving forward towards goals and business dreams (especially in marketing and website completion). I’ve seen numerous businesses pause until they have the perfect photo or …
There was a time when marketing and advertising were ostensibly the same. Businesses would buy billboard space or an ad in a newspaper and hope that customers would flock to their door. The internet, social media and mobile application technology have changed this approach. Marketing is now an omnichannel conversation in which customers communicate with …
Research shows that it takes about 7 times for someone to see your ad or company name before they will consider buying something from you. This is why you see successful companies have a regular routine of utilizing multiple modes of advertising. They may do this by sending out newsletters, maintaining websites with frequently additions of …
It all started back in 1996 when I was waaaaay into surfing. Being the determined Aries that I am, I was president of the Association of Women Surfers (AWS), a non-profit organization of over 170 female surfers as part of WISA (Women’s International Surfing Association). (Oh, and did I mention I was 19 at the …
Perfectionists strive not only to make things perfect in their life, but also for those around them. For perfectionists, a mistake feels like a death-sentence because it feels like everything that they’ve worked for has failed. “How do you know this?” you ask. Well, let’s just say that I’m something of a recovering perfectionist. I …
Did you know that you cannot just grab photos from the web and use them anywhere? Each photo or image has a creator and copyright owner. Simply using a photo without buying a license or getting permission can cost you (and believe me, with the ease of finding out who is using what illegally with …
Conscious marketing and design; helping you reach your potential We add value to our web design services and programming by integrating marketing recommendations, business coaching, and artful design. We’re going to build you a full-functioning website based on current programming standards that is saturated with the added benefits of recommendations based on business coaching experience, marketing suggestions …
It’s incredible how just one funny image can get your name seen and heard around the internet. I’ve been blessed with having many people share many of my comics and in turn, the comics (and my name) are going viral. Look at these numbers I received for just 1 comic last month: (yes, you read …
Are you: Super frustrated with Facebook? Need to put out a newsletter but don’t have time? Want to quickly impress the value of your services without investing a ton of time? If you are feeling overwhelmed or just need a hand in getting some items crossed off your marketing task list, contact me! There’s no reason for you to put …
Why Website Updates Are Mandatory Website updates are needed, just as oil and belt changes are needed for your car. And, just like your car is likely to break down if you do not change the engine oil, your website can crash, not work properly on modern web browsers, and is more likely to be …