Branding and corporate identity are what gets your business seen and remembered. Investing into good branding makes all the difference in the world. Imagine you are an upscale restaurant serving entrees that start in the $35 range. Imagine you decided to skimp on paying for good branding and lettered your own sign, your business cards …
After a few years at East Bay Express as the Classified Sales Manager and at Moonshine Ink as the #2 in charge, I viewed numerous press releases. Many were sent by professional agencies and some were assembled by the starry-eyed entrepreneur. Need less to say, I learned what type of press releases would be printed. …
Ok- so you spent a lot of money and time developing the PERFECT website that visually epitomizes everything you and your business is about. You had some help with the messaging and implemented search engine optimized techniques. You were trained how to use your WordPress or Joomla site, you added one blog post and ta-da: …
If you are confused by social networking or not sure where to start, there are numerous resources out there. One of my favorites is The Social Media Examiner. I know I have written about this blog in the past, but just wanted to get the word out because of how valuable it is. Blogger Michael …
Many of my clients above 50 always gasp when I mention that to have a good web presence, they need to use social media. “Facebook? No way!” “LinkedIn? Are you kidding? I don’t have time for that stuff!.” Funny as recent statistics by Pew Internet and American Life show that “social networking use among internet …
Okay, so now you have a content management site and a blog. Together, you are on the road to getting your blog and/or website seen by search engines. However, to make your blogging a truly effective way for improved search engine optimization of your website, you #1), need to blog often and #2), need to …
Sorry folks: Laura Guntren and I have decided to postpone our upcoming marketing workshop until a later date. If you are still interested in upcoming marketing workshops or ideas, please sign up for my newsletter and to receive blog feeds through my sidebar.
Attracting New Customers: A Workshop Series on How to Successfully Market Your Business Dates: 3 Thursdays: September 30, October 7 and 14th Time: 6:30-8:30 PM Location: Tentatively the TDPRD Community Building, TBD Myself and Laura Guntren (Business Development and Marketing Coach) are offering a 3-part workshop series for entrepreneurs. This series is designed to give …
I recently updated my graphic and web design portfolio to include some of my most recently completed projects from the Spring. Among them are logos, business cards, postcards, rack cards, icons, ads, hang tags, and numerous websites. Take a peek.
Facebook is a great way to market your business. However, Facebook has cracked down on how people are using it to run competitions. Belly Beyond’s blog has a quick run down of the do’s and don’ts of running such promotions, with the main rule being: You cannot make the entry of a competition dependent on …