Piano Instructor Graphic Design and Website Design

TahoePianoLessons.com was a website redesign. We had previously been working with the client to create a marketing campaign, help with messaging, and design some flyers and advertisements. Once the client saw those and realized the traffic from those would drive people to the site, he wanted a website redesign.

The previous site was built in a WordPress platform using a free template. Though there was some search engine optimization (SEO) built into the site and the site was on our favorite content management platform, the site had some unpleasing graphic, content, and some SEO issues. The goal was to improve user experience, make people understand the message in under 10 seconds, and promote calls for free lessons.

The end result is a user-friendly, site built on current web standards that easily conveys the client’s message in under 10 seconds. Additionally, now that the messaging and branding had been confirmed, my client can have me quickly use already-built components from the site to create marketing collateral, such as postcards and flyers.