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Art Marketing 101: A Review

Fine Art, Marketing|February 27, 2010

I wrote this article when Art Marketing 101 had first come out. Since then, there have been updates. I highly recommend this book to any artist serious about making a hobby into a living. Here’s the older article I wrote about one of the first editions. Art Marketing 101: A …

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In the Beginning: Nurturing the Artist Within

Fine Art, Tips|February 27, 2010

In the Beginning: Nurturing the Artist Within By Sara Zimmerman Copyright 2005 (resurrecting older articles just for kicks). Many people view my works and say, “I wish I could do that,” or when I say that they can, they respond, “I could never do that.” The thing is, everyone can …

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Acrylic vs. Oils: The Never-Ending Debate

Fine Art|February 27, 2010

(This is an older article I resurrected for some folks. Enjoy!) “Why do you use acrylic paints versus oils?” This is a question that I get asked so regularly. Firstly, it seems funny to me that so many people feel that using acrylics is subadequate than using oil paints. Granted, …

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Website tips for non-profits

Web Design|February 18, 2010

I came across a wonderful blog post about web design tips for non-profit organizations at Vandelay Design Blog. Since non-profits are generally on a slim budget, this is a great resource in helping you determine which features and information to include. Once you have a defined scope of work, it …

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New testimonial

Graphic Design, Marketing|January 25, 2010

I just received  a wonderful testimonial from Kahlil Johnson, an awesome artist in leather, for some business cards I did for her. Check it out: Working with Sara Zimmerman was painless.  I’ve been putting off a new look for my company because the idea of re-creating myself was daunting.  In …

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Design and marketing for the budget-minded

Graphic Design, Illustration, Marketing, Uncategorized, Web Design|January 24, 2010

A lot of small businesses and non-profit organizations approach me for graphic design and illustration work. Many of them have seen better days in terms of business, and therefore are very budget minded. However, being aware of your budget and having tight purse strings doesn’t mean you have to fore …

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Nominate me for a small business grant

Marketing|January 1, 2010

Please take a moment to nominate me for a small business grant through Intuit. Simply click on the badge below and entering Sara Zimmerman Art, Illustration and Design in Truckee, CA. Thanks!

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Should art reproductions exist?

Fine Art|January 1, 2010

Should art reproductions exist or do they degrade what we consider art? This is a question posed in an online artist group I belong to. It becomes a multi-layered discussion that touches on what is art, who should judge what art is, environmental issues of countries reproducing plastic reproductions, and …

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New Year’s Resolution for your Business

Marketing|December 29, 2009

Since 2010 is just around the corner and New Year’s resolutions are coming our way, how about making a resolution for your small business? The best resolution I recommend is to carve out an hour a week for marketing your business. In just that tiny hour, you can do so …

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My Work was featured in Moonshine Ink

Fine Art|December 19, 2009

My “Woman in Raw” exhibit was featured in Moonshine Ink, an independent newspaper in the Truckee Tahoe area. To read more and to post a comment online, visit the article at Moonshine Ink.

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