Blog
I wrote this article when Art Marketing 101 had first come out. Since then, there have been updates. I highly recommend this book to any artist serious about making a hobby into a living. Here’s the older article I wrote about one of the first editions. Art Marketing 101: A …
In the Beginning: Nurturing the Artist Within By Sara Zimmerman Copyright 2005 (resurrecting older articles just for kicks). Many people view my works and say, “I wish I could do that,” or when I say that they can, they respond, “I could never do that.” The thing is, everyone can …
(This is an older article I resurrected for some folks. Enjoy!) “Why do you use acrylic paints versus oils?” This is a question that I get asked so regularly. Firstly, it seems funny to me that so many people feel that using acrylics is subadequate than using oil paints. Granted, …
I came across a wonderful blog post about web design tips for non-profit organizations at Vandelay Design Blog. Since non-profits are generally on a slim budget, this is a great resource in helping you determine which features and information to include. Once you have a defined scope of work, it …
I just received a wonderful testimonial from Kahlil Johnson, an awesome artist in leather, for some business cards I did for her. Check it out: Working with Sara Zimmerman was painless. I’ve been putting off a new look for my company because the idea of re-creating myself was daunting. In …
A lot of small businesses and non-profit organizations approach me for graphic design and illustration work. Many of them have seen better days in terms of business, and therefore are very budget minded. However, being aware of your budget and having tight purse strings doesn’t mean you have to fore …
Please take a moment to nominate me for a small business grant through Intuit. Simply click on the badge below and entering Sara Zimmerman Art, Illustration and Design in Truckee, CA. Thanks!
Should art reproductions exist or do they degrade what we consider art? This is a question posed in an online artist group I belong to. It becomes a multi-layered discussion that touches on what is art, who should judge what art is, environmental issues of countries reproducing plastic reproductions, and …
Since 2010 is just around the corner and New Year’s resolutions are coming our way, how about making a resolution for your small business? The best resolution I recommend is to carve out an hour a week for marketing your business. In just that tiny hour, you can do so …
My “Woman in Raw” exhibit was featured in Moonshine Ink, an independent newspaper in the Truckee Tahoe area. To read more and to post a comment online, visit the article at Moonshine Ink.