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Painted background for Branding of New Visions

Fine Art, Graphic Design, Marketing|July 14, 2012

Logos, colors, fonts and background elements are all components of “branding.” One of my favorite things to do for clients who need branding is to incorporate hand-painted elements into their designs. For one, this adds some personalized flavor to their business identity. Second, unique branding makes these clients stand out …

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Where is your SZ art collection?

Fine Art|July 8, 2012

Friend and realtor, Nancy Costello, was on a home tour in Truckee when she came across some prints of my artwork. Nestled in a corner, these elegant frames present the $20 and $36 prints in a stunning fashion. Do you have a Sara Zimmerman print or original artwork? How do …

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New website: DallasFacialsandMassage.com

Web Design|June 13, 2012

Judy Cole is an esthetician and masseuse in Dallas, Texas who needed a logo, branding, marketing materials, and a website. Starting from scratch, I created all components for her that resulted in a consistent and professional look and feel that she can use in all of her marketing materials. Take …

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Ways to deal with negative Yelp reviews | Part 1

Marketing, Tips|June 13, 2012

Many businesses have a profile up on Yelp.com where customers can rate and review their services, products, etc. However, sometimes enabling a way for customers to rate and review you publically can end up with less-than-desired outcomes, such as negative reviews. Maybe you had a bad day and were snappy, …

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Parody about the Truth behind Social Media Profiles

Marketing, Web Design|June 13, 2012

Ever see your friends or associates post too-good-to-be-true status updates on Facebook or dream-like scenes on Pinterest? Their image or status update makes everything seem so perfect, beautiful, incredible, etc. Well, the reality is our society is easily tricked and convinced with thoughtful wordplay and creative images. This is the …

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Inspiration | Female Drum Hero

Inspiration|June 10, 2012

Music is a great complement to the visual arts. It helps build bridges between the left and right side of the brain. I’ve been playing drums for 2 decades now (wow- that feels crazy to say!). I have admired many different drummers throughout my amateur drumming career. One of my …

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Inspiration | Bringing Color Into Your Office

Inspiration|June 6, 2012

I worked a bit this last season to bring some more color into my office, painting my chairs a bright orange and trimming small pieces out with a light teal. In addition, I painted two pieces using a deep pthalo blue, which is a deeper teal. Now, each day I …

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Tropical Sierras at Uncorked at Squaw

Fine Art|June 6, 2012

My “Tropical Sierras” show is now on display at Uncorked at Squaw. Some of the pieces on display include “Squaw Dreams” acrylic on canvas, and many works painted on reclaimed cabinet doors. Uncorked Squaw is located in Squaw Valley just 10 minutes south of Truckee, CA. They are open for …

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New website: Sky Rondenet

Web Design|June 6, 2012

Sky Rondenet is a Lake Tahoe film maker and post production artist who needed a website to show off her beautiful work. After helping her transfer her domain and guiding the layout of her new site, I helped bring SkyRondenet.com into a new light. Built on WordPress, her new site …

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Art Quotes

Uncategorized|May 28, 2012

Inspirational Art Quotes: “Every artist dips his brush in his own soul, and paints his own nature into his pictures.” ~ Henry Ward Beecher “To live a creative life, we must lose our fear of being wrong.” ~ Joseph Chilton Pearce “I do not literally paint that table, but the …

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