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Cloudline Logo and Marketing Items + New Testimonial

Graphic Design, Testimonials|September 12, 2012

Ako and JP Martin just launched Cloudline Tours and I had the fun opportunity to be part of their logo and branding experience. Below is the logo, decal and custom business card that I helped them design, along with their kind testimonial: Sara is professional, responsive and always willing to …

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How to get the job you want with a Branded Resume

Graphic Design, Marketing, Tips|September 12, 2012

When job hunting, it can be challenging to get your resume seen and heard by the human resources department. Let’s face it: you know your Microsoft Word 2008 Word doc standard-looking, black and white resume, typed in a Times font, doesn’t really stand out among the hundreds of applications these …

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New Testimonial

Testimonials, Uncategorized|September 12, 2012

Carmen Carr, a first-class realtor here in Truckee, just provided me a very sweet testimonial (thanks Carmen!): Sara Zimmerman blends art and computers seamlessly, effortlessly and beautifully! Her unique and artistic approach to web design is refreshing and stunning. I couldn’t be happier with my website – it is professional …

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Design Inspiration – Hand-painted poster

Fine Art, Graphic Design, Illustration, Inspiration|August 30, 2012

Hand-drawn and hand-painted elements really make designs pop and stand out from the rest. Here is a painting I created for the primary use of being a main element in this fundraising poster (left, below): First I painted the painting. Then scanned it in and cleaned up the image. Next …

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SEO versus Google Penguin: Should you care?

Marketing, Tips, Web Design|August 29, 2012

Google recently launched its Penguin update algorithm that “is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines” [http://en.wikipedia.org/wiki/Google_Penguin]. What this means is that Google is trying to remove those websites that have over-indulged in search engine optimization and schmarmy keyword techniques that appear in your …

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How to block spam comments

Tips, Web Design|August 29, 2012

Yep, most everyone starts getting spam once their WordPress websites are launched. It sounds funny, but that is actually a good sign that you are getting “seen” through searches. Yet, they’re not the results you want, right?. Though it is annoying, please keep in mind there is an option in …

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Article – Blogging tips to increase site traffic

Tips, Web Design|August 29, 2012

Are you trying to increase the amount of traffic coming to your website? Socialmediaexaminer.com is a wonderful blog that recently published a post about doubling your web traffic.  In their case study of Block Imaging, they found that through some diligent efforts, the company was able to increase their organic …

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Business Tip: Secure Your Passwords

Tips, Web Design|July 27, 2012

Raise your hand if you use the same password for everything! You are not alone. Yet here is something to consider in doing so: There are thousands of hackers working all around the clock using decrypting software to hack emails, firewalls, your website, etc. Sad thing is that they have …

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New illustrations

Fine Art, Illustration|July 26, 2012

I’ve been playing around in pen and pencil again, having a wonderful time “doodling.” Here are some of my recent illustrations of birds and flowers: “Swallows” pen on paper, 2012 “Favorite Florals” colored pencil on paper, 2012  

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Inspiration | Picasso Drawing

Fine Art, Inspiration|July 14, 2012

Pablo Picasso was an incredible artist who shook the 20th century with his vision. During an art class in college, I remember watching a video of Picasso painting. Throughout the video, Picasso worked primarily on one painting. However, instead of simply adding detail into the one painting, he kept changing …

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