Often people get stymied when they think about how the public will perceive their business. This story we tell ourselves about worrying what people will think often causes paralysis in moving forward towards goals and business dreams (especially in marketing and website completion). I’ve seen numerous businesses pause until they have the perfect photo or the perfect text or the perfect testimonial, waiting months and even years to launch their website. This translates into months of not being seen online when only one or two things are needed. I wonder:
is missing out on months of searches worth the amount of perfection you are waiting for? Is perhaps aiming for 90% good enough?
No, I’m not saying don’t proof-read or try to get professional photos or to skip getting your site programmed correctly. Not at all. People care about having websites work well, as well as having basic information and photos in place.
However, what I am saying is: perhaps you are over-estimating what you THINK people will want and how they will act versus what and how they actually will. Online behavior and response isn’t determined by perfection; there are certain areas where you should focus more, such as well-programmed responsive websites, and areas where you can worry less, such as the perfect text below a call-to-action.
What are your goals and where are you waiting? Is there an area where aiming for 80 or 90% can help you move on and get seen in front of clients? If you wait for everything to be perfect, you might be waiting forever and end up missing out.