Get your hand away from that Word doc… and no, don’t you dare put any clip art on that. Yes, do-it-yourself can sometimes save you money. But at what cost? Your branding is what people see and connect with; it’s the first impression that people have of your business, your services, your quality, and your customer service. Though it may be tempting to create your own business card or sign, stop and consider how much business you may lose by coming across as unprofessional. Often, the small investment into good branding or a great website may be what makes your business boom.
Would you want this guy to create your signs? This is a great example of how do-it-yourself can ruin your business.