People often visit my website to view my fine art and then say, “Wow! I had no idea you created websites too!” They later ask how I can be both an artist AND do something so left-brained like web design and marketing? For me it is easy because they are two passions of mine: I absolutely love to push myself creatively AND I am passionate about finding ways to help people pursue their own business visions.
So what is it that I do for businesses?
When I am working on a business project, I wear many, many hats, including:
- project manager
- SEO and marketing consultant
- graphic artist
- illustrator
- html/css programmer
- UI/UX designer
- content editor
- business coach
- and confidant
Brand development and marketing require someone who can keep the vision in mind while overseeing and executing the daily tasks of the project. From owning a few different businesses and coaching several more, I have had regular practice on how to address the unique nuances of each industry. I work with business visions in mind as I get the realistic details in order and figure out what needs to happen on a daily basis to make a deadline. However, I understand the creative side too, so I get results that are eye-catching and memorable to your target market.
To understand the completeness of a project, the project manager needs to understand how each part works, what is most important for that component to work, and then blend the parts into a perfect marriage. That means someone who understands the visual, marketing, programming or printing, and clients needs.
Each project may sounds simple: “I need a website.” “I need a poster.” “I need a sign illustrated.” But behind each project is a multitude of tasks that need to be done correctly to make your project worthwhile. Before choosing your web designer or graphic designer, look at their portfolio and see if they have the experience to help you with your project. Make sure their past works are something you may like for your business. And read their testimonials. And next time you’ll get a better feel why so many people choose someone like me, an artist who does design.