Branding and corporate identity are what gets your business seen and remembered. Investing into good branding makes all the difference in the world.
Imagine you are an upscale restaurant serving entrees that start in the $35 range. Imagine you decided to skimp on paying for good branding and lettered your own sign, your business cards are do-it-yourself from VistaPrint, and your menus are black and white photo copies with a little clip art of some shrimp scampi at the top. What does this say about your restaurant? To me, if a business deliberately shows that they are skimping on their branding, it makes me feel like they may be the type to skimp on other important items like their licensing, quality of products, etc. Therefore, good branding is imperative on so many levels.
So what is good branding? Logo Orange breaks down branding essentials into 22 laws in their post called the Big Page. Here they review the items most necessary to getting branding that works for you, including Expansion, Quality, and Publicity. Click to read more about the steps involved in good branding and work with your designer and marketing consultant to get you a brand that speaks to your customers (and entices them to make a purchase!).