Okay, so now you have a content management site and a blog. Together, you are on the road to getting your blog and/or website seen by search engines. However, to make your blogging a truly effective way for improved search engine optimization of your website, you #1), need to blog often and #2), need to create effective blog posts. Here is a great article by Michale Stelzner of Social Media Examiner of how to make your blog posts effective.