Nor Cal Floor Design

Graphic Design and Web Design for Flooring Contractor

Nor-Cal Floor Design, Inc. contacted us for an updated content management website with a gallery, search engine optimization, and blog, as well as graphic design and marketing assistance.

The main goals with this project included updating their branding, creating consistent branding throughout all marketing avenues, creating a new website that they can edit and add to, and general help with their web presence and marketing. We worked with their existing logo and branding to modernize it, as well as to bring it through their newsletter, social media platforms, business cards, vehicle lettering and more. Next, through some strategic planning, we created a sitemap and wireframe that were cohesive to their growing business and expanding distribution area. Once those planning elements and branding were approved, we brought them into the development website. The result is a clean, contemporary, and customized website, built on the Worpdress platform, that shows off the stunning quality of their European Wide Plank Flooring.

Some key features of this web project:

  • Logo and branding redesign
  • Site planning and marketing recommendations
  • Customized design elements
  • Search engine optimization
  • Content creation
  • Self-hosted CMS-based site
  • Fully-integrated WordPress administrative editing interface
  • Responsive design for dynamic layout adjustment based on screen size for desktop and mobile devices
  • Current, Valid HTML5
  • Client-editable content areas
  • jQuery image sliders
  • Lightbox-integrated image gallery
  • Server-side processing in PHP
  • MySQL database content management