Did you know that most of the online shoppers and avid blog readers cannot imagine their lives without social media? What began as a great way to reach out to friends and make new ones, is now the best possible marketing strategy. Customers follow brands on social media to provide feedback, to get deals and advices.
Some website owners are hesitant to expand their reach into the social networks. However, social commerce is the right way to approach ”social media addicts”, that wouldn’t know of your website otherwise. Many of the visitors get distracted – the banality of life interferes, and they completely forget about your website. Promoting on social media networks satisfies your customers’ need to hear more and sparks conversation.
Non-retail brands can use social networks to keep the audience on their toes. Relevant content, such as compelling photos and inspirational quotes can go a long way into entertaining followers and keep them interested in your brand. 75% of successful brands post photos on Facebook regularly. Pay attention to the quality and the purpose of the photos, don’t post something that doesn’t concern your website or your target audience.
The trick is to crown photos with witty description – ask your followers questions, announce campaigns and giveaways and keep them informed of your latest services. Posting on Facebook and Instagram also feels more organic. It doesn’t bombard followers with annoying ads. Nike Women’s Instagram account strives to inspire followers with their content which is an advertisement in itself. They use ordinary people to model so we can relate.
Know your audience. Younger customers prefer Instagram, women are active on Pinterest, and still, Facebook is the leading platform. Services profit mostly from Pinterest and YouTube. There’s no denying the importance of Facebook, Instagram, and Pinterest anymore. They are audience engaging devices, and the best thing is, you can manage them however you like.
No other approach can generate as many leads and conversion rates as the social media. Check out this great infographic on the social media advertising to see what may work for your business >>>